03 · Website · 2025
Sundown Vets
Identity and a website for an at-home pet end-of-life service. Designed so a family in shock can find the next step without hunting.
The brief
People arrive at this site on the worst day. The previous presence was a clinic brochure. Families needed warmth, practical next steps, and none of the veterinary jargon that shows up when studios get nervous.
How we made it
We rebuilt the brand around dusk light and quiet type. The site answers three questions above the fold: what happens, what it costs in spirit if not in pounds, and who will come to the house. Forms are short. Language is plain.
What changed
A calm, clear site that meets families at the hardest moment and points them to the next step without hunting. That is the work.
The work
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